Our Story

Some stories fade. We'd rather wear them.

The best things usually look a little worn. The tee you've had since college. The diner sign that's been "closing soon" for forty years. The songbird that almost wasn't. Faded Lore makes new tees that feel like they've already lived a little.

What we make

Our tees are designed for the stories you carry and printed to order in the USA. Nothing sits in a warehouse waiting for you. It's made when you order it.

What inspires us

Old road signs, national park posters, sun-bleached book covers, and the dry humor of the '70s, '80s and '90s. Five dark, sun-washed colors that look better every wash.

Every order plants a tree

We fund one tree in Michigan's jack pine forests with every order, home of the Kirtland's warbler, a little bird that came back from the edge. Read the story →

Our promise

Made right, or made again. If your tee arrives misprinted or damaged, we'll make it again, free.

Find your next tee →